Why I'm Good at My Hustle
Updated: Jan 15, 2019
Going on 5 years in residential real estate. The industry is constantly changing. How I'm hustling to keep myself relevant and valuable.
"Entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week...because they're in control of their success." - Lori Greiner
Prior to becoming a Real Estate Broker, I would have thought that was a straight up ridiculous statement. I mean...isn't that why most people get into Real Estate? Flex work schedule. Minimal hours. HA! Dead wrong. Yes, there are some serious slackers in our industry that give us a bad rep...but show me an agent who is killing it and you can bet your butt they are hustling harder than any 9-5'er you know.
On any given day, I'm a marketing director, content creator, market analyst, shrink, babysitter, coordinator, negotiator, admin assistant, mediator, etc etc etc. I'm sure this job used to be easier before the internet and consumer savvy individuals, but that's not the world we live in today. We are all smarter and the market is saturated with realtors.
It's a topic of discussion that literally hits my inbox from coaches and industry experts every day. How do we continue to provide value to our consumers when they have so much information at their fingertips?
Everyone's opinion is different and I'm not sure any of us have it right yet. However, I do know there are people like me out there that are willing to grind it out and find useful and new ways to provide value to our clients in addition to what we already have perfected. It's a new generation of Agents that understand that the same cheesy lines don't work on our consumers anymore. They want honesty. They want knowledge. They don't want your mother's cousin that used to cut hair but needed a break from the salon so she got her real estate license. (No offense to any former hair stylist.) The consumers today are professionals looking for a professional.
And that's my answer. Continue learning. Continue Growing. Continue to add value to the client and the process. Continue treating it as a career. Even if it means 80 hour work weeks.